About us

Location

Menu

Wednesday-Saturday

sunday Brunch

11 AM-9 PM

11 AM-2 PM

hours

come on by!

google Maps

apple Maps

Links

come on by

contact us

Menu

Careers

About Us

16 6 1 th St, Lubbock, TX 79401

(806) 68- 915

DirksLBK@gmail

About Us Page

About us

Location

Menu

about us

Join our team

our story

Links

come on by

contact us

Menu

Careers

About Us

16 6 1 th St, Lubbock, TX 79401

(806) 68- 915

DirksLBK@gmail

About us

Location

Menu

Menu

MAin Plates $15

Bone-in fried Chicken


Chicken Tenders


Rotisserie Chicken


Chicken fried Steak

(served in strips)


shrimp & Grits

(served with one side)


Nashville Hot Fried Chicken

(served with white bread, pickles and one side)


KFC

Korean Fried Chicken with gochujang honey sauce

(served with jasmine rice and one side)

drink menu

Brunch menu

kids stuff

Links

come on by

contact us

Menu

Careers

About Us

16 6 1 th St, Lubbock, TX 79401

(806) 68- 915

DirksLBK@gmail

golden fries


Mashed potatoes

(served with jalapeno bacon gravy)


brussel sprouts


fried okra


green beans


cheddared grits


collard greens


chicken & andouille Gumbo


cajun creamed corn

New Menu Page

New About Page

About us

Location

Menu

Links

come on by

contact us

Menu

Careers

About Us

16 6 1 th St, Lubbock, TX 79401

(806) 68- 915

DirksLBK@gmail

come on by!

google Maps

apple Maps

Reach out via email: tophwilkins@gmail.com

TO BE CONTINUED

TO BE CONTINUED

TO BE CONTINUED

TO BE CONTINUED

Style Guide

Color Palette

Primary Color

Secondary Color

#1A1819

#B9A96E

#F5F5F5

Typography

Aa

Font

Bebas Neue

Aa

bebas neue

bold

Aa

bebas neue

Regular

Aa

bebas Neue

book

Aa

Typo Formal

Regular

Iconography

New Home Page

Dirk’s Chicken


Redesigning my favorite place to eat in Lubbock’s

wesbite.


Redesign is still in work.

UI Website Design

User notes on the current landing page:

Home page

About page

Contact page

What needs work:


  • Hours not posted


  • All pages are to external links


  • Simplicity in this situation hurts the look and professionalism of the site

What needs work:


  • No difference from the home page.


  • External Link


  • No information for applying, etc.

Key Objectives

Brand Representation: Reflect Dirks' brand identity, ambiance, and values.


User Engagement: Ensure a smooth, engaging experience that encourages exploration and retention.


Information Accessibility: Provide clear and easy access to key information such as menu, location, hours, and reservations.


Conversion Optimization: Streamline the process for reservations, online orders, and inquiries.

Location Page

Logo

DIRKS

Menu

Location

About us

Hours

Links to directions to the restaurant


Links

Address

Contact

About Us

Menu

Location

About us

Links

Address

Contact

Menu

Location

About us

Menu


main plates


Sides


Drink menu

Kids Menu

Brunch Menu

Links

Address

Contact

Menu

Location

About us

Map

Links

Address

Contact

Product Overview

Dirks is a contemporary restaurant that aims to provide an exceptional dining experience. To align with its premium service, Dirks needs a well-designed website that not only attracts potential customers but also enhances their user experience (UX). The UI/UX design for Dirks’ website focuses on aesthetic appeal, intuitive navigation, and seamless interaction.

Responsibility

Lead UX Researcher

and UI Designer

Tools

Figma

Framer

Google Drive

Wire Frames

CHRIS WILKINS

SIGHT. DESIGN. CURIOSITY. FOCUSING ON THE PEOPLE.

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