UX Case Study
Web Design
UX Case Study
Website Design
Lead UX/Web Designer
Problem Statement
Proximity Performance, a new physical therapy practice, needs a website with strategically placed buttons and user-friendly forms to effectively generate leads and support business growth.
Objectives & Goals
Design an intuitive user interface that guides visitors toward key actions, like scheduling appointments or contacting the practice, using clearly labeled buttons and calls-to-action.
Enhance user engagement through competitive analysis insights, applying best practices from industry leaders to ensure the website appeals to Proximity Performance's target audience and stands out in a competitive market.
Design Process
Discover
Define
Ideate
Design
Product Users
The primary users of the Proximity Performance website are individuals seeking physical therapy services who value easy access to information, appointment scheduling, and a professional, trustworthy practice.
Business Challenges
Establishing a Brand Identity Online: Proximity Performance needs a website that conveys its brand values and expertise to build trust and differentiate itself from established competitors.
Attracting and Converting Leads: Without a user-friendly design and strong calls-to-action, Proximity Performance may struggle to convert site visitors into leads.
User-Friendly Navigation and Information Access: Potential clients need easy access to essential information like services, pricing, and location to reduce frustration and keep them on the site.
Mobile Accessibility and Responsiveness: With many users accessing the site on mobile devices, a responsive design is essential to ensure a seamless experience across all platforms.
Limited Budget and Resources for Marketing: Proximity Performance must maximize its budget by focusing on lead-generation tools, optimized content, and SEO best practices to increase visibility.
User Needs
Quick Access to Service Information: Users need clear, detailed descriptions of available physical therapy services to make informed decisions.
Easy Appointment Scheduling: Users need a simple, intuitive way to schedule appointments or consultations directly through the website.
Trust and Credibility Indicators: Users need visual and informational cues—such as testimonials, credentials, and professional design—that build trust in the practice’s expertise and reliability.
Features & Functionalities
To resolve user needs
Booking CTAs and Integrated Forms
Service Overview Section
Credentials Displayed
Competitor Analysis
Many call to action buttons that make the site reliable for easy access to scheduling appointments
About page that shows credentials. Forms page giving users
Features :
Physical Therapy Practice
TideLine
Full services page, listing all that they offer to potential clients.
Reviews portion on the landing page, showing users their reliability.
Features :
Physical Therapy Practice in Dallas
EliteAlliance
Unique Features
Virtual Consultation Booking: A feature allowing users to book a free initial virtual consultation, enabling potential clients to connect with the therapist before committing to in-person visits.
CRM/CMS Form: A feature allowing users to fill out a quick form that is directly sent to the businesses leads email for a quick response in setting up a consultation.
About
34
Dallas
Bachelors
Employee
User Persona
Description
Sarah is a busy professional and a mother of two young children. She recently injured her back while lifting weights at the gym and is seeking a reputable physical therapy practice nearby that can help her recover quickly without disrupting her busy schedule. She values convenience, clear communication, and trustworthiness in healthcare services.
User Goals/Needs
To find a reliable, highly-rated physical therapist to help her recover from her back injury.
To schedule appointments easily without spending a lot of time on the phone.
To gain confidence in the practice's expertise through testimonials and credentials.
To track her recovery progress and receive guidance between sessions.
Pain points
Balancing physical therapy sessions with work and family responsibilities.
Navigating unfamiliar healthcare websites and finding trustworthy information quickly.
Avoiding lengthy or confusing booking processes, as her schedule is tight.
Organized
Time-conscious
Health-focused
Trust-oriented
SARAH THOMPSON
Marketing Manager
Eisen Hover Matrix
Urgent
Not Important
Not Urgent
Important
Implement Appointment Booking Feature.
Design Clear Service Information.
Mobile Responsiveness.
Basic Content Population.
Form Styling/Functionality.
SEO Optimization.
Progress Tracker for Clients.
Testimonials.
Advanced Animations or Visual Effects.
Additional Media and Resources.
Taskflows
User is scheduling a free phone consultation
Scenario 1 :
Home Page
Back to Home
Clicks CTA Button
Clicks Contact Me
Fills out form
Send form
Fills out form
Scheduling an Appointment
Scenario 2 :
Home Page
Clicks on CTA
Redirected to scheduling software
Finds time/day that works for them
Schedules the appointment
Wire Frames
Services
About
Dr. Robert Rever
Headshot
Credentials/Licenses
Address
Phone Number
Home
Services
Services
About
Mission Statement Here
Service
Service
Service
Testimonials
Address
Phone Number
About
Services
Services
About
Mission Statement Here
Photo
Photo
Photo
Photo
Address
Phone Number
Home
Services
Services
About
Have a Question?
High Fidelity Prototypes
Home Page
About Page
Services Page
Contact Me Page
CHRIS WILKINS
SIGHT. DESIGN. CURIOSITY. FOCUSING ON THE PEOPLE.
PAGES
